• PriceFixer
    Your Future
    Your Success

    Fast Track your Success & Fuel your Freedom

    Learn More

Are You Operating in the 21st Century with 20th Century Knowledge?

A Paradigm Shift has happened in the industry.

With the world at their fingertips...

Elderly man using a tablet
  • Without Leaving Couch

    And everything they need without leaving The Couch…

    • Consumers desires have changed
    • Consumers are more educated
    • Consumers are more demanding


More Replacements… More Success

Happy Customers
will be singing your praises


Watch the vision that became Praxis S-10

“If you are a great contractor but find that Sales, Sales Management, Training, Advertising and Marketing are not your areas of expertise, PriceFixer™ was tailor-made for you.”

Terry Nicholson

Chief Success Officer

2 Decades of Creating Success
For Contractors Like You

What Learners Are Saying About Terry...

  • “Thank you for your mentorship. Our business doubled in size and profits quadrupled. My life has been changed and my aspirations realized.”

    Vaughn Goettler

  • “I’m a good technician, but that didn’t make me a wizard at developing a profitable business. But I can follow directions. I found success by following your recipe on how to grow and make more money. Today, I’m semi-retired and our company runs like a finely tuned machine.”

    Tom O’Connor

  • “When I first met you, I was a struggling 2-man operation. Today, I have 10 trucks, manage a REAL business, and I’m living the dream. I’ve cruised my Harley from Texas to Alaska. I take a 2-week fishing trip to Brazil with the boys annually, own a ranch, and I’m debt free.”

    David Ratliff

  • “This is eye-popping knowledge on how to operate a successful business. I used to work 7 days a week… 16 hours a day. Now I vacation when I want… worry free.”

    Sonny Knobloch

  • “As a great technician I was grossing less than a million a year in revenue and was $300,000 in debt. Learning business knowledge changed my life! Today, I gross over 7 million annually and make more money than I ever dreamed was possible.”

    Tim Gallagher

  • “The next step in evolution of the HVAC industry.”

    David Thompson

    Thompson’s Cooling and Heating, Fort Worth, Texas
  • “Exciting move for the HVAC industry.”

    Maritza Carpenter

    I Need the Plumber and AC
  • “So excited that the people I’ve always respected in the industry have decided to affect it once more. I don’t want anyone in my town knowing about Success Day.”

    Jamie Ethridge

    Ethridge Heating and Air
  • “The single greatest conference in the HVAC industry!”

    Jason Grider

    Armored Heating
  • “The industry has needed this for years. No other group is even close.”

    Keith Wortsmith

    DASH Heating and Cooling
  • “Perfect solution to the changing consumer. Solves the objections that are most challenging for our techs.”

    Brian Templin

    Esco Services
  • “Great program and presentation. Tons of valuable information. Very excited about our future!”

    Jim Morrison

    Morrison Plumbing, Heating and Air
  • “New, fresh information on business, principles to help train staff. PriceFixer.com – NOW I can hit that market when I was unable to do so before.”

    Michael Covert

    Covert Aire

A Career Interacting with the greatest minds
and winners of all time

Terry Bradshaw

“Terry and I smiled for this picture 25 years ago. I still can’t believe he wrote the introduction to my book and I’m very grateful for our friendship.”

Terry Bradshaw

NFL Hall of Famer
Jim Rohn

“In the 90’s, Jim taught me you can learn on purpose or you can learn by trial and error. Learning on purpose will fast-track success. Trial and error is dangerous!”

Jim Rohn

Mentor to the Masters
and Author of 17 Best Sellers
Tom Hopkins

“Tom, one of the greatest influencers of all time, taught me that success is not something you pursue, success is something you prepare for through education.”

Tom Hopkins

Selling Authority and Author
of 20+ Best Selling Books

Hand selected and mentored for 23 years

Jim Abrams

In the early 90’s, as a young man, Terry approached me thirsty for knowledge and hungry for success. Ever since, I’ve been mentoring him and witnessed him developing into one of the greatest contracting educators of all time. He’s the only individual to have been a contractor, served in a senior leadership position with a consolidator, a utility company, an affinity group and a franchise.

Contractors are going to achieve phenomenal success utilizing this innovative PriceFixer™ model coupled with my PRAXIS S-10™ guiding principles.

–Jim Abrams

Transforming great technicians into Owners of great businesses

"Successful contractors are made not born. I'm living proof. When I met Mr. Abrams I was a struggling contractor with 2 employees. After applying his principles, I'm now a regional powerhouse with 12 locations."

– Jimmy Hiller

The Knowledge
To Succeed!

Find out How to
Increase Personal Wealth

Want to learn more?

Find out the HVAC Contractor's Guide to Greatness

Interested in scheduling a free HVAC Success call?

Fill out the information below and one of our representatives will be in touch with more information.

  • Dates & Map

What Members Are Saying About Praxis S-10...

  • “Great day. Great opportunity.”

    Steve Moon

  • “A great way to build a business. I think it’s a great way to leverage competition.”

    Herman Sears

    A1AC and Heating
  • “…a neat, effective, well thought out package.”

    Mitch Rosa

    Hudson Valley HVAC
  • “Very informative and innovative.”

    Andrew J Pribzick III

    Energetic Air
  • “Success Day was an informative, no pressure event that allowed us to see the future and presented an opportunity to be successful going forward.”

    Ward Woodruff

    Hurley and David, Inc.
  • “It was great. I had no idea what to expect coming from a very successful mid-sized HVAC company that is already members of other groups. But this is totally different!”

    Gary Woodruff

    Hurley and David, Inc.
  • “Very interesting and eye opening.”

    Michael Scirocco

    East Coast Air
  • “Very interesting.”

    Tony Kane

    Archie Heating
  • “A great presentation.”

    Steve Lewallen

    Steve’s Plumbing
  • “Great program, very informational.”

    Colleen Kilzer

    Dependable Heating and Cooling

A sample of what you will discover on your HVAC Success Call:

New World of HVAC

Introducing the New World of HVAC and how it impacts YOU. Find out how the scale has shifted in favor of the contractor and exactly what that means for your business.


PriceFixer™: The Breakthrough HVAC model specifically designed to increase replacements so you can stop selling and start installing.

Increase Sales

How to generate a steady stream of replacement sales with:

  • No salespeople.
  • No selling techs.
  • No commissions.

Remote Control

Techniques you can quickly apply to your business, which will allow you to run shop by remote control.


How to FLOOD your business with replacements using “Push Button” marketing techniques.


How to leverage the “big guys” massive advertising campaigns to help you make a ton of money.


How to gain a crushing advantage over all your competitors and become the business you’ve always wanted.


The advanced business strategies evidenced to transform your business into a profitable, money-making machine.

Recession Proof

How to transform your business into a “Recession-Proof” fortress so you never lose money again.

For over forty years

Contractors have asked the same questions:

How do I make more money?
How do I make my phone ring?
How do I make more sales?

The questions remain the same… The answers are totally different! What you thought you knew about HVAC is about to be turned upside down.

Praxis S-10® is the HVAC contractor's guide to greatness. Secure your future, schedule a call, and you will discover the knowledge you need to achieve phenomenal success!

Featured In
  • HVACR Business
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  • The News
  • Reeves Journal
    Praxis S-10™

    About Us

    PRAXIS S-10® is the Exclusive Success College for Contractors.

    Jim Abrams Success Story

    Jim Abram’s Track Record of Success

    • Manufacturing
    • Contractor
    • Distributor
    • Affinity Group
    • Consolidator
    • Franchising
    • Utility

    For over four decades, Jim Abrams has been at the epicenter of every major change that has occurred in the HVAC industry… He’s known as the “Professor of Profits.” As a leading industry influencer and innovator, Jim has unprecedented experience throughout every inch of the world of contracting. He has taken his deep knowledge and understanding in contracting and business, and created a time-tested and proven 10-step formula for success. Now he has made this most closely guarded secret formula available to contractors everywhere seeking success via PRAXIS S-10™, the premier Success College for Contractors.


    In the 70’s, Jim led Trane’s entry into the residential HVAC business and took Trane’s “Five Saluting Men” nationwide. Perfecting the “Add-on” business, created a prosperous model for residential contractors.

    His unending entrepreneurial spirit led to the opening of his own business in the 80’s. They called him “The King of Replacements,” as he rapidly built the largest residential service company in North America. His innovations continued. Using unorthodox methods such as telemarketing, foot canvassers and direct mail he was the first contractor with over 10,000 service agreements.

    Next, Jim thought of a way to increase profitability. He entered the distribution business in order to supply his own company with equipment. Throughout this portion of his career, he shifted the marketplace from one that was considered too cold for heat pumps into one where heat pumps were a hot commodity. Jim was the first contractor to offer 10-year parts and labor, and the first contractor to private label HVAC equipment.

    In the 90’s Jim founded Contractors Success Group where he invented the contracting industry’s “Best Practice” concept. One out of two of the contractors that followed his wisdom, techniques and best business practices went on to become millionaires and multi-millionaires.

    Jim invented HVAC consolidation when he founded Service Experts. This was the first publicly traded HVAC Company, which grew to its peak of nearly a Billion-dollar residential service company. Then Jim took a very brief retirement – but he did not stay away for too long.

    Within the first decade of the 21st century, surpassing his first “Best Practice” organization, he launched what became the industry’s largest “Best Practice” organization, AirTime 500, Plumbers’ Success International, Electricians’ Success International and Roofers’ Success International.

    During this same time period, he built one of the largest residential service contracting companies in America, generating over $188 Million dollars in residential service revenue.

    Next, he introduced branding to the HVAC industry when he founded One-Hour Air Conditioning and Heating. With the rapid rise of this company, to his credit he has built two of the largest HVAC residential service companies in America.

    Almost all of the largest and most successful HVAC contractors in North America today have been clients and are using this business model created and developed by Jim Abrams.

    You can too, through his Guiding Principles for HVAC Success, now being taught at PRAXIS S-10™, the Success College for Contractors.

    Schedule your free HVAC Success Call!

    Discover what hundreds of contractors from across the country already have.
    Praxis S-10 is the culmination of 4 decades of innovations, knowledge, tools and training. Get the HVAC industries' very best on your team, committed to your success.

    Register for a Success Call now!


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