Maximum yield

success in farming requires the maximum yield. a valuable lesson that applies to contracting, too.


Growing up on a farm was certainly some of the hardest work I've ever known in my life. Farmer's never take a day off. While there were many life lessons to be learned on the family farm, there is one in particular that has changed my life. This is the story of the maximum yield farmer, my grandfather, and how he taught me one of the most valuable lessons in my life – and how those same principles that will make or break a farmer, can make or break your contracting business, too.

By Terry Nicholson

Chief Success Officer

The Story of the Maximum Yield Farmer


As the sun rose over the hill, “maximum yield, maximum yield!,” echoed across the field. It was as if Orville “Nick” Nicholson’s booming voice was encouraging the crops and animals to grow.  


While farm life isn’t nearly as idyllic as it looks in commercials, the wisdom you will gain from a farmer can fast-track your HVAC success. This is one such lesson you should know that “Nick” Nicholson, my grandpa, taught me.  

We raised pigs, cows and grew crops of corn, wheat, milo, and alfalfa on our family operated farm. Wearing cowboy boots and a cowboy hat, I was in constant tow with grandpa. Where he went, I went. 


His daily mantra still rings loudly in my ears, “we must have maximum yield.”


Corn Maximum Yield

What grandpa was referencing is, you can plant a crop of corn and harvest 50 bushels of corn per acre. Or you may plant a crop of corn in the same field and harvest 150 bushels or more per acre. What is the difference? Knowledge. Knowing when to plant. When to fertilize. When to harvest.  


Bankruptcy or Bonanza 

Even as a young boy, when grandpa spoke about raising pigs for maximum yield, it was an easy concept to grasp. Grandpa would tolerate ten pigs per litter, but he desired 12 pigs per litter. If a sow had six pigs, she was placed on the naughty list.  If it happened a second time, she was sent to see a man by the name of Oscar “Bologna” Mayer. 


This was because grandpa understood that a sow that had six pigs per litter ate the same amount of corn as a sow that had 12 pigs per litter. To a farmer, achieving or not achieving maximum yield could be the difference between bankruptcy or bonanza.  

The Maximum Yield Contractor

The reason a corn field resides on our home page is because contracting success begins with achieving “Maximum Yield,” yet, most contractors operate in the “Minimum Yield Zone.”  


By applying an easy to follow 10-step formula to your business you will discover these concepts:


  • How to take the same number of incoming telephone calls and book more service calls.  

  • How to take the same number of scheduled service calls and dispatch them utilizing a method that increases revenue and decreases field labor expense.  

  • How to take the same number of service calls and generate more service revenue, increase replacement sales, decrease callbacks and drive down labor cost percentages.

  • How to take the same number of leads and salespeople and skyrocket your replacement revenue by generating more sales from the same number of leads plus generating more replacement revenue per replacement sale.  

  • How to take the same number of installers and increase the installation revenue per crew, driving down labor costs percentages.  

  • And much… much… more…  


Your Journey to HVAC Success

Your journey to HVAC success begins with achieving Maximum Yield. This is because achieving Maximum Yield allows you to purchase more "land" to expand your empire. This could mean opening a new location or expanding your current one. It may mean simply "auto-piloting" your business to obtain more free time for yourself – or hiring new personal. When you become the Maximum Yield contractor, your options become nearly endless.


As you achieve Maximum Yield and grow your farm, you:

  • Grow stronger.  

  • Become the envy of your neighbors.

  • Achieve financial independence. 

  • Gain freedom of time. 

  • Are no longer a slave to your business. 

  • Reap the rewards your efforts deserve.  


Our Nobel Prize winning formula has been scientifically engineered and is proven to work.  And it will work for you!    


Remember, time waits for no one. The future you live tomorrow, is the future you build today.  


You have my personal guarantee that PRAXIS S-10® will help you build a beautiful, Maximum Yield farm. Let’s get started! 




Terry Nicholson        

Read Terry's Bio here


Discover the true profit potential of your HVAC business!

Terry Nicholson and Jimmy Hiller invite you to receive a detailed market analysis and customized Profit Potential report for your business. See how, in as little as 12 months (with your current call volume and no additional marketing costs), your profit and revenue will skyrocket simply by applying the PRAXIS S-10 model. You will be amazed at the results!


You are one phone call away from transforming your contracting business – and changing your life. Here's a small sample of what you'll discover on your HVAC Success Call:


Be prepared to prosper in the New World of HVAC and learn how the changing age of digital consumer demand impacts you and what it means for your business. 


Build a TURNKEY replacement business model that will explode revenue and maximize cashflow!


The most advanced training system on the planet, repeatedly proven to build the most productive employees.


Techniques you can quickly apply to your business, that will allow you to operate your business by remote control.



How to FLOOD your business with replacements using “Push Button” marketing techniques.



The PRAXIS S-10 Freedom Won elite management program provides owners the ability to build a company that allows them to do what they want, when they want, how they want. Thus, gaining true freedom!


How to gain a crushing advantage over all your competitors and become the business you’ve always wanted.



The advanced business strategies evidenced to transform your business into a profitable, money-making machine.



How to transform your business into a “Recession-Proof” fortress so you never lose money again.

Schedule your FREE HVAC Success Call!


1517 State St Suite 300

Sarasota, FL 34236


Tel: 941.724.8655

Fax: 941.256.7477

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