Maximum yield

success in farming requires the maximum yield. a valuable lesson that applies to contracting, too.


Growing up on a farm was certainly some of the hardest work I've ever known in my life. Farmer's never take a day off. While there were many life lessons to be learned on the family farm, there is one in particular that has changed my life. This is the story of the maximum yield farmer, my grandfather, and how he taught me one of the most valuable lessons in my life – and how those same principles that will make or break a farmer, can make or break your contracting business, too.

By Terry Nicholson

Chief Success Officer

The Story of the Maximum Yield Farmer


As the sun rose over the hill, “maximum yield, maximum yield!,” echoed across the field. It was as if Orville “Nick” Nicholson’s booming voice was encouraging the crops and animals to grow.  


While farm life isn’t nearly as idyllic as it looks in commercials, the wisdom you will gain from a farmer can fast-track your HVAC success. This is one such lesson you should know that “Nick” Nicholson, my grandpa, taught me.  

We raised pigs, cows and grew crops of corn, wheat, milo, and alfalfa on our family operated farm. Wearing cowboy boots and a cowboy hat, I was in constant tow with grandpa. Where he went, I went. 


His daily mantra still rings loudly in my ears, “we must have maximum yield.”


Corn Maximum Yield

What grandpa was referencing is, you can plant a crop of corn and harvest 50 bushels of corn per acre. Or you may plant a crop of corn in the same field and harvest 150 bushels or more per acre. What is the difference? Knowledge. Knowing when to plant. When to fertilize. When to harvest.  


Bankruptcy or Bonanza 

Even as a young boy, when grandpa spoke about raising pigs for maximum yield, it was an easy concept to grasp. Grandpa would tolerate ten pigs per litter, but he desired 12 pigs per litter. If a sow had six pigs, she was placed on the naughty list.  If it happened a second time, she was sent to see a man by the name of Oscar “Bologna” Mayer. 


This was because grandpa understood that a sow that had six pigs per litter ate the same amount of corn as a sow that had 12 pigs per litter. To a farmer, achieving or not achieving maximum yield could be the difference between bankruptcy or bonanza.  

The Maximum Yield Contractor

The reason a corn field resides on our home page is because contracting success begins with achieving “Maximum Yield,” yet, most contractors operate in the “Minimum Yield Zone.”  


By applying an easy to follow 10-step formula to your business you will discover these concepts:


  • How to take the same number of incoming telephone calls and book more service calls.  

  • How to take the same number of scheduled service calls and dispatch them utilizing a method that increases revenue and decreases field labor expense.  

  • How to take the same number of service calls and generate more service revenue, increase replacement sales, decrease callbacks and drive down labor cost percentages.

  • How to take the same number of leads and salespeople and skyrocket your replacement revenue by generating more sales from the same number of leads plus generating more replacement revenue per replacement sale.  

  • How to take the same number of installers and increase the installation revenue per crew, driving down labor costs percentages.  

  • And much… much… more…  


Your Journey to HVAC Success

Your journey to HVAC success begins with achieving Maximum Yield. This is because achieving Maximum Yield allows you to purchase more "land" to expand your empire. This could mean opening a new location or expanding your current one. It may mean simply "auto-piloting" your business to obtain more free time for yourself – or hiring new personal. When you become the Maximum Yield contractor, your options become nearly endless.


As you achieve Maximum Yield and grow your farm, you:

  • Grow stronger.  

  • Become the envy of your neighbors.

  • Achieve financial independence. 

  • Gain freedom of time. 

  • Are no longer a slave to your business. 

  • Reap the rewards your efforts deserve.  


Our Nobel Prize winning formula has been scientifically engineered and is proven to work.  And it will work for you!    


Remember, time waits for no one. The future you live tomorrow, is the future you build today.  


You have my personal guarantee that PRAXIS S-10® will help you build a beautiful, Maximum Yield farm. Let’s get started! 




Terry Nicholson        

Read Terry's Bio here


Discover the true profit potential of your HVAC business!

Terry Nicholson and Jimmy Hiller invite you to receive a detailed market analysis and customized Profit Potential report for your business. See how, in as little as 12 months (with your current call volume and no additional marketing costs), your profit and revenue will skyrocket simply by applying the PRAXIS S-10 model. You will be amazed at the results!

You are one phone call away from transforming your contracting business – and changing your life. Here's a small sample of what you'll discover during your personal Strategic HVAC Mentoring Session:


Have a frank and honest discussion about the primary challenges that are holding you back from accomplishing your objectives and how to overcome them. 


Receive an eye-opening, honest assessment of your business and the first steps you can take right now to form a roadmap to your success.


Discover what makes your company unique and where your best opportunities are to maximize your yield in the near term and long term.


Unlock the active revenue generating areas in your current business that are failing to maximize their yield and how you can immediately improve your bottom line.



Have a one-on-one “real-world” conversation about the value of the right learning program for you and your employees, and why traditional training systems fail.



Discover how to maximize the yield in every part of your company and how every department and employee is connected to your success or failure.


Begin a discussion about your objectives and desires to take the first step towards building your five and ten year strategic business blueprint.



Find out what it really takes to become the true leader of your company and why most service companies fail to reach their maximum potential.



Discover how contractors just like you have grown their business, realized their true potential, secured financial freedom, freedom of time, and are living a life like no one else because they’ve built a business like no one else.

Schedule your complimentary Strategic HVAC Mentoring Session today!


1517 State St Suite 300

Sarasota, FL 34236


Tel: 941.724.8655

Fax: 941.256.7477

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