ARE YOU READY TO MAXIMIZE YOUR YIELD?

Welcome to IGNITE 2020!

Like most of you, we had planned for this event to be live and in person. While that won’t happen this year, we are incredibly excited to present this year’s line-up of topics, speakers and presentations. On the upside, and because this event will be entirely virtual, it allows us to provide more content than ever before. Plus, more of your team will be able to participate and enjoy the presentations. To learn more. To discover more. And, to profit more from the information you’ll take away and into 2021.

The agenda presented this year will help you and your team excel in just about every part of your business, from marketing, recruitment, special vendor presentations, and sales, sales, and more sales! There’s virtually something for everyone in your company. Review the schedule and make sure you allocate their time to participate in Ignite. 

For example, Friday will be all about maximizing your replacement sales, and is specifically designed for any person you want to sell more replacements. Block off your sales team's schedule for a few hours and let them recharge their knowledge. This very special 4-part series is guaranteed to supercharge your new system sales in every way. 

Our keynote speaker during this “Super Sales Friday” presentation is Oren Klaff. Oren is Director of Capital Markets at investment bank Intersection Capital. From 2003-2008 as he applied his pioneering approaches to raising capital and incorporating neuroscience into the capital markets programs, Oren raised over $400 million of investor capital from high net-worth individuals and financial institutions. Oren will discuss his innovative process to “flip the script” from a no to a yes — and how to guide your customer to believe that it’s their idea. You can read his amazing bio here on Amazon.

You’ll also hear from two incredibly successful masters of new system sales. You’ll want to strap in and sit tight as these multi-million dollar producers walk you through their unique sales process and how they close more sales per lead. These powerful presentations are guaranteed to help you open your mind and break down your personal barriers that may be limiting your success.

Your company needs to be more prepared than ever. As we move into 2021, we are overwhelmingly optimistic that the pandemic will be behind us and that America will be eager to get back to work and propel this great nation forward, as we always have. So, your business needs to be ready. Ready for new customers to service, repair and replace their systems. Ready for consumers who are ready to spend money again. In essence, ready for America to roll up its sleeves and get back to work.

Ignite 2020 is all about maximizing your yield. I know you’ve heard me talk about that before. It’s about making the most — and getting the most — out of every opportunity. Every employee and every job. But it’s not just about maximizing your profits, although that will be the expected result. It’s also about maximizing your relationships with your family, employees and customers. In short, to be better at everything you do. America’s had a tough year. But, we’re tough folks. So let’s not only maximize our business yield, let’s maximize what America’s all about.

Now, let's get to work America!

IGNITE 2020 AGENDA

Tuesday October 27, 2020 – Day One

ALL TIMES EASTERN (EST)

Tuesday | 10:00am-10:15am

Welcome to Ignite!

Jimmy Hiller & Terry Nicholson

Be sure to tune in at 10am sharp to be inspired. You won't want to miss an exciting new video prepared exclusively for you! You'll also learn how to get the most out of each session and how to WIN some great prizes!

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Tuesday | 10:15am-10:45am

Maximum Yield Recruiting (Part One):

How to Attract Top Technician Talent & Build a World-Class Team in Today's Challenging Labor Market. 

Presented by Jimmy Hiller & Nick Martin

Finding new employees can be challenging. Discover how innovative and unconventional recruiting techniques can help you find and recognize top-talent and maximize recruiting efforts by planting the right seeds. Bonus: A step-by-step recruiting event that’s guaranteed to attract top talent!

You Will Discover

• How to have a lineup of highly skilled “employed” technicians beat a path to your door. 

• How to use one of your most valuable resources to create an “I want to work here” mindset.

• How to build a pipeline of future technician prospects.

• And much, much, more.  

Who Should Attend

• Service Managers

• Installation Managers

• Operation Managers

• Hiring Managers

• General Managers

• Owners 
   

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10:45am-11:00am  |  Break 

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Tuesday | 11:00am-11:45am

Maximum Yield Recruiting (Part Two):

How to Attract Top Technician Talent & Build a World-Class Team in Today's Challenging Labor Market.  

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11:45am-1:00pm  |  Lunch 

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Tuesday | 1:00pm-1:45pm

Maximum Yield IAQ:  

Covid Confusion.  

Dynamic Air Quality Solutions / Steve Mores, VP of Training and Sales 

Discover how COVID-19 has affected the industry, the confusion that it has caused, and the opportunities that it has created.  Consumer awareness is at an all-time high and so is confusion in the market.  Tune in to take your Indoor Air Quality business strategy to new heights.

You Will Discover

• How to overcome IAQ challenges in the current market conditions.

• A greater understanding of how to seize the opportunity of heightened consumer IAQ awareness. 

• How to tackle consumer confusion.

• Identifying new opportunities in your market to stay top of mind.

Who Should Attend

• Technicians

• Salespeople

• Service Managers

• Installation Managers

• Operations Managers

• General Managers

• Owners

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1:45pm-2:00pm  |  Break 

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Tuesday | 2:00pm-2:45pm

Maximum Yield Premium Protection Plans:

How to Use Extended Warranty Programs to Help You Lock in Customers for Years to Come.  

Presented by Tommy Cue

JB Warranties will reveal how to increase your bottom line and stay locked-in as the guaranteed service provider.   

You Will Discover

• How to protect customers against unexpected repair costs.

• How to increase customer satisfaction.

• How to increase customer retention.

• How to generate additional revenues.

• How to increase your bottom line.

• How to set yourself apart from your competitors.

• And much, much, more.  

Who Should Attend

• Service Managers

• Installation Managers

• Sales Managers

• Bookkeepers

• Accountants

• General Managers

• Owners​

Thursday | 10:00am-11:00am

Maximum Yield Marketing:

The Complete “Turn-key” Million Dollar HVAC Marketing Playbook.

Presented by Nick Martin 

Learn from the pros how to skyrocket your leads and sales with this amazing “ready-to-use” marketing plan! You’ll receive everything you need to produce your very own multi-channel marketing campaign without spending a dime on strategy, creative, copy or design! It’s turn-key and ready to use. Just drop in your logo and go!

You Will Discover

• How to plan and launch a winning marketing campaign. 

• How to create campaign messages that are tailored to your target audience.

• How to use multiple marketing channels to expand audience reach. 

• The exact creative strategy that can be customized specifically for your company.  

• And much, much, more. 

Who Should Attend

• Owners

• General Managers

• Sales & Marketing Managers

• Marketing Coordinators 
  
   

11:00am-11:15am  |  Break 

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Thursday | 11:15am-11:45am

Maximum Yield Conversion:

How to Transform Your Website Into a Lean, Mean, Lead Generating Machine.

Presented by Nick Martin 

Does your website pass the five second test? Take a deep dive into the elusive world of converting website visitors into high quality leads. Plus, learn the top three things every website MUST HAVE to be effective.

You Will Discover

• How to perform a “sniff” test to determine a good versus bad website design. 

• How white headlines can be utilized to trigger buyer motivations.

• The principles that compel visitors to take action.

• Fatal flaws that decrease conversion rates.

• Advanced headline strategies.

• Advanced call to action principles. 

• And much, much, more.  
   

Who Should Attend

• Owners

• General Managers

• Sales & Marketing Managers

• Marketing Coordinators

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11:45am-1:00pm  |  Lunch 

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Thursday | 1:00pm-2:00pm

Maximum Yield SEO:

The Insider’s Guide to SEO Success.   

Presented by Nick Martin 

Discover 10 “Free” SEO strategies used by the Pros to rank higher on Google, boost traffic to your website, and leapfrog the competition! Bonus: The top 5 most searched HVAC Keywords guaranteed to work!

You Will Discover

• How SEO impacts your visibility.

• Knowledge you need to internally produce positive SEO results.

• How to supervise the SEO process and deliver results internally that outperform consultants.

• The website ranking metrics that will rank you high.  

• How to effectively use keyword research to keep you prominent.  

• How to use on-page SEO to optimize your content.

• And much, much, more.  

Who Should Attend

• Owners

• General Managers

• Sales & Marketing Managers

• Marketing Coordinators

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2:00pm-2:15pm  |  Break 

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Thursday | 2:15pm-2:45pm

Maximum Yield Emailers:

The Definitive A-Z Manual To Producing Money-Making Emailers That Get Opened & Read.

Presented by Nick Martin 

Prepare to open the hood to see the inner working of successful emailers and how your company can generate money-making leads in record time for pennies per lead. Bonus: The five secret words consumers simply can’t resist!

You Will Discover

• How to plan an effective email marketing strategy.

• How to create and implement an A to Z effective email marketing strategy.

• How to grow your email audience.

• How to generate more traffic directly to your website.

• How to write email subject lines that get opened. 

• How to create calls-to-action that increase CTR’s. 

Who Should Attend

• Owners

• General Managers

• Sales & Marketing Managers

• Marketing Coordinators

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2:45pm-3:00pm  |  Break 

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Thursday | 3:00pm-3:45pm

Maximum Yield Credit:  

Denied Credit. No Credit. No Problem. 

 Presented by Jeff Scott / Co-founder & V.P. of Sales / Atwood Rentals

Atwood Rentals HVAC is changing the game with a consumer-friendly rent-to-own program. Discover how to make the replacement sale when the homeowner has been denied credit by traditional finance companies.    

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You Will Discover

• How to resurrect denied credit replacement sales.

• A program where no credit check is required.

• How to come to the rescue and help homeowners receive a new system regardless of low credit scores.

• How consumers' past financial challenges are no problem.

• How to sell more replacements.

Who Should Attend

• Owners

• General Managers

• Sales & Marketing Managers

• Service Managers

• Operation Managers

• Replacement Technicians

• Salespeople 

Friday | 10:00am-10:45am

BREAKOUT ONE – Maximum Yield Replacements:

Out of The Gate! 22-Year-Old “Wonder Woman” Goes From Customer Service Rep to Selling Over $1.1 Million of Replacements In Her First Five Months. Her Amazing Success Story!

Presented by Kayla Stevenson & Terry Nicholson 

Meet 22-year-old Kayla Stevenson and learn how she went from customer service rep to replacement sales superstar! Listen and learn as she reveals her top 7 “super-hero” powers to close the sale and how she’s on track to sell over $2 million in replacement sales in her first year!​

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10:45am-11:00am  |  Break 

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Friday | 11:00am-11:45am

BREAKOUT TWO – Maximum Yield Replacements:

Defying The Odds! How a Former Vacuum Cleaner Salesperson Overcame a “Less Than 5% Chance” of Surviving Throat Cancer to Become a Multi-Million Dollar Replacement Sales Legend. His Remarkable & Motivational Story!

Presented by David Cunningham and Terry Nicholson 

Meet David Cunningham and hear his first-hand account of his battle with cancer, how he overcame the adversity mindset, and how he powered through to defy the odds to become one of the highest producing new system sales experts in the Country. His amazing story of determination and success is something every salesperson simply must hear.

11:45am-1:00pm  |  Lunch 

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Friday | 1:00pm-1:45pm

BONUS BREAKOUT – Maximum Yield Replacements:

Think Different! Present Different! Be Different! Terry Nicholson Reveals How to Provide a Remarkable Customer Buying Experience and Stand Out in a Sea of Similarity. 

Presented by Terry Nicholson 

Take a motivational and tactical sales journey with Terry Nicholson as he walks you through the secrets to creating an amazing customer experience and award-winning client happiness! You’ll also discover the “top-secret” method to win the 3-bid war, knock down sales barriers, and make more money on every sale.

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1:45pm-2:00pm  |  Break 

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Friday | 2:00pm-2:45pm

KEYNOTE – Maximum Yield Replacements:

The Science Behind Why Customers Say No & How to “Flip the Script” to Yes.

Presented by Oren Klaff 

Immerse you and your sales team with acclaimed author and $400 million plus investment capital rainmaker Oren Klaff as he takes a “deep dive” into the human brain, and how to get your customers to think buying a new system is their idea.

Read his amazing bio here on Amazon!

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2:45pm-3:00pm  |  Sign Off 

Presented by Jimmy Hiller & Terry Nicholson

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