How to Quickly Double the Size of Your Company
If you haven’t heard the story made famous by Zig Ziglar about training fleas, it’s one of my favorite lessons. If you put fleas in a jar, you can watch them jump and hit the lid, jump and hit the lid, over and over again. After some head-banging training, wishing to avoid pain, the fleas will reduce their potential and jump just high enough that they don’t bang their head on the lid. If you remove the lid, these fleas will forever remain trapped in that jar, because they now have self-imposed limits on how high they can jump.
Contractors have been trained, over and over, to believe that they can’t jump outside the jar. They may start out looking to be the biggest, but when it doesn’t happen, they place self-imposed limits on themselves that hinder their growth.
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