Most contractors would agree that training is important, yet whether onboarding new technicians or providing continuous training to their entire staff, too often training gets put on the backburner due to perceived costs, time constraints, and a lack of training support. However, as the below statistics reveal, the cost of not training your employees is staggering.
Benefits of Training Your Employees
Your technicians may be the best technically skilled you’ve ever seen, but if they don’t know how to effectively communicate with customers, then you’re likely missing out on a lot of sales opportunities. Just because an employee has learned the skills of the trade doesn’t mean they know how to put those skills to use in the most productive manner, which is why training your employees is so important. Research has shown that HVAC employees who are well-trained, skilled, and know exactly what to do in their job have increased productivity. Plus, they feel more valued and loyal to companies that invest in their ongoing development, and training has shown to boost employee confidence which, in turn, boosts their productivity. Implementing a comprehensive and continuous training program for your employees is one of the most effective things you can do as a business owner to increase productivity.
2. Training and Retaining Employees Is Less Costly than Hiring New Employees
The cost of recruiting, hiring, training new employees, and paying overtime work to current employees until someone new is hired can have a negative financial impact on your company. In fact, according to a recent study, the time and costs involved in hiring can reach upwards to 30% of that job’s salary. So, for an employee who makes $42,000 a year, the hiring cost could be as much as $12,600. If you’re experiencing a high turnover rate for a particular position, rather than burning through a revolving door of new applicants, consider re-evaluating that position’s training program. Training your employees is a mutually beneficial endeavor as it will help your HVAC company grow while enhancing your employees’ knowledge and skills at the same time.
3. Training Creates a Higher Employee Retention Rate
When your employees don’t receive the training necessary for them to thrive in their positions and achieve their full potential within the company, they can become frustrated and disengaged. Whereas, an employee who is fully engaged has an emotional commitment to their work, the company they work for, and the goals set for that business. Studies show that when a company offers continuous career training and development, it attracts a higher-caliber candidate – one who is more likely to stick around rather than jump ship. The belief some contractors have that once they train a technician, they’ll move on to somewhere else just isn’t true. Companies that are invested in their employees by providing ongoing training and development typically have a higher employee retention rate.
4. Increased Bottom Line
According to a 2016 report from the Association for Talent Development, companies offering comprehensive training programs have 218% higher income per employee than companies without formalizedtraining. And, companies that provide training have a 24% higher profit margin than those with little-to-no employee training. It makes sense; with a comprehensive training program, the time and money it takes to fix mistakes by poorly trained employees will be significantly reduced. Training your employees should be thought of not as an expense, but as an investment, and should be included in your annual budget, because employees who are educated, engaged, and possess the tools to perform their tasks properly the first time will only improve the success of your HVAC company.
The impact of employee training on your HVAC business:
Call Service Center:
Calls answered daily 20
Service calls booked daily 6 (30%)
Post-training booking 7 (35%)
Average service ticket $250
Value of increased booking rate: 5 additional service calls weekly = $1,250; annual value = $62,500
Service Techs – 4 calls daily:
Average service ticket $250
Post-training average $300
Value of increased average: $200 additional daily revenue, weekly = $1,000; annual value = $50,000
Comfort Advisor – 2 leads daily:
Closing rate 40%
Average ticket $6,000
Post-training close 50%
Post -training average ticket $6,500
Value of increase: 50 additionalsales annually @ new ticket ($6,500) = $450,000 annually
Total results from example: Annual increase of $562,500
The continuoustraining and development of your employees has a significant impact on the success of your HVAC business. If you’re not sure where to turn for training, or don’t have the resources to implement a training program, seek out an educational organization that provides top-notch, world-class training by experts who actually have real-world HVAC and business experience. Make sure the training program you choose has a variety of classes (management, sales, technician, call center, etc.) with beginning, moderate, and advanced stages of learning so they fit the level needed by each employee. Also, to make it easier on you, select a training system that tracks the time an employee puts in and has a built-in testing and rewards system for when they complete a training module. Lastly, don’t forget the importance of live training in a class-room setting as it can produce high-impact training in the shortest amount of time. Whichever training system you do choose, just make sure you stick with it as providing ongoing training to your employees is the most affordable and efficient thing you can do today to immediately boost your profits*.
*For more information on world-class HVAC training, call us today at programs– 941.724.8655